New OFFICIAL “Alpha” Video from Periphery Makes Your Favorite Band Look Bad

Yup. It’s just that good. Go buy this today. Fister Approved!

Periphery’s eagerly awaited dual albums, Juggernaut: Alpha andJuggernaut: Omega (Sumerian Records), arrive today and to mark the release of the critically-acclaimed outings, Periphery have released a video for title track, “Alpha” (http://youtu.be/U1hHsTYdXxY).  Wes Richardson, who also collaborated with the band on the “Make Total Destroy” video, directed the clip.

The DC-based band began recording what would become Juggernaut: Alpha and Juggernaut: Omega in the early summer of 2014, with the band’s own Adam “Nolly” Getgood serving as producer for the ambitious undertaking (documented via a series of webisodes: http://www.youtube.com/sumerianrecords as well as in The JuggerDoc, a full-length documentary available with the physical purchase of Juggernaut: Omega). Once word of the dual, conceptual releases surfaced drummer Matt Halpern gave listeners insight into the themes behind the albums and the reason they are two distinct albums: “Juggernaut is a story that is told through our music, and we want our audience to fully digest the whole experience. Because Juggernaut is very detailed and dense in terms of character development, peaks and valleys, climaxes and resolutions we’ve divided the story and music in two, in the form of two separate albums. Juggernaut: Alpha, the first part of the story, focuses on the back story and character development, while part two/album two,Juggernaut: Omega, focuses on some pretty serious and gut-wrenching events, taking you for a thrill ride along the main character’s complex journey.  Although the albums are split in two physically, the story is only complete when the albums are digested consecutively, allowing the listener to recognize and hear the lyrical and musical overlapping themes, foreshadowing, and connected ideas.”